Camp Aveda

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image of forest trees

Aveda Institutes South has launched a full immersion of the Aveda brand through a new orientation program called Camp Aveda for all new students and new partners. This program is designed to create an “only at Aveda experience” by connecting students and partners to the heart of the Aveda brand through beauty, fashion, wellness and art. The first 4 days (30 hours) of a student’s program, they will experience the following:

Aveda History/Mission

    • History of Horst
    • Beauty Fashion Wellness Art and how it connects to our industry
    • Connect Aveda Mission
    • Aveda today through environmental sustainability, packaging, eco-system

Experience Aveda

    • Why Rituals
    • Service Cycle overview
    • Experiences (mani, pedi, style/finishing touch) performed by current students
    • Role of the Purescription
    • Retail tour and domain overview


    • Why Wellness – suggested techniques for overall mind, body and soul longevity in a high demand profession
    • Yoga
    • Pathway to Wellness – including Dosha overview and activity
    • Breathing techniques
    • Nutrition
    • Financial wellness – basic money management for a student
    • Self-Wellness experience through wellness stations by Dosha


    • Why we CARE for the world we live in
    • Philanthropy – Earth Month, Breast Cancer Awareness, and Community
    • CARE project – connecting to the environment and philanthropy
    • I AM AVEDA activity – what is their commitment to self and the brand through their program

The desired outcome of Camp Aveda is to set the foundation for their program with the “whys” behind what we do and to gain their commitment and vision for what they want to become in the world of beauty.

This week, we welcome future Aveda graduates as they start their journey in the beauty industry at Camp Aveda. Check out some of these images from our new Aveda Institutes South students.




What a fun bunch! #campaveda #avedalove #juneclassof2017

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Camp Aveda Facilitators! #campcounselors #campaveda #avedalove #lovetheseprops

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A photo posted by Darlyn (@tanyy_x33) on

#campaveda Our little class ???

A photo posted by Erin Cron (@aristacron) on

Allllrighty! Here we GOOOOO!!! ?????? #campaveda #cosstudent #aveda #avedainstitute #avedasouthinstitute

A photo posted by Erin Cron (@aristacron) on

I’m working towards a BETTER BRAND and a better me! WATCH OUT NOW?? #aveda

A photo posted by Tatyana??????♎️ (@glamcoutourehair) on


A photo posted by StarrFiyahh (@shesastar87) on

✨ Oops 2 posts in one day but I’ve been so excited to start! ✨ #campaveda #aisouth #aveda #avedacharlotte #yousmelllikeaveda

A photo posted by Johanna Clifton (@hairbyjohannaclifton) on

Welcome to the Aveda family! #campaveda #avedalove #aisouth

A photo posted by Andrealoper (@andrealoper) on