Behind the Scenes: Full Potential Photo Shoot

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The Edwin Neill II Full Potential Student Award competition recognizes the talent and promise of future professionals. Edwin Neil II lived the Aveda mission and was one of the greatest role models in the Aveda Network.

Entries are judged by a panel of Aveda Global Artists and Educators in the following categories: Creativity, Artistry, Difficulty, Photographer Composition, and Technical Precision.

Students from each Aveda Institute traveled to select locations to bring their visions to life. Check out some behind the scenes photos from the 2017 Full Potential photo shoot.

Aveda Institute Jacksonville


Stylist: Matthew Koepka
Model: Kennady McMinn
Makeup: Iva Owen
Color: Kelly Allen

Full Potential

Model: Dayna Lantz
Hair: Abby Diaz and Ashli Bailey
Makeup: Brandi Lopez

Aveda Institute South Florida

Behind the Scenes Look

Stylist: Peyton Faires
Model: Melissa Constance
Makeup: Raysa Llinas
Color: Christine Romero

Full Potential Photoshoot

Stylist: Ashley Allen-Hudson
Model: Shelby Hodges
Makeup: Claire Segers
Color: Jennifer Day

Full Potential

Stylist: Jeaneth Velez
Model: Natalie Bodemann
Makeup: Jessica Roscom
Color: Erica Simpson
Aveda Student Work
Stylist: Jordan Rhea Hines
Makeup: Mandi Lee Sweeney
Color: Hanna Staub
Model: Kendall McNay
Aveda Baton Rouge Student
Stylist: Kelli Chauvin
Makeup: Ian Moreau
Color: Sophia Simon
Model: Taylor Otken
Image of Aveda Covington Student
Stylist: Maryann Bruno
Makeup: Allison Barber
Color: Krissy Fabre
Model: Haley Jacobs
Aveda Student
Stylist: Katlyn Wagner
Makeup: Natalie Connell
Color: Haley Phillips
Model: Madison Bryant
Full Potential Aveda Charlotte
Stylist: Sashia Collins
Makeup: Anna McCord
Color: Felicia Vega
Model: Nathalie Fernandez
Aveda Student
Cut & Style: Tiffany Williams
Makeup: Mo Lopee
Color: Kelli Duym
Image of Aveda Student
Stylist: Meghan Gregory
Makeup: Mona Eghterafi
Color: Kiersten Pate
Model: Emma Vail
Full Potential
Stylist: Indigo Williams
Makeup: Greggory Quarels
Color: Nancy Teppan
San Antonio Photoshoot
Stylist:    Kineta Hudson
Makeup: Jacquelynn Marroquin
Color: Amanda Johnson
Model: Sarah Small
Full Potential
Stylist: Jalyne Hopkins
Makeup: Megan Morales
Color: Sonya Aleman
Model: Shauna Aubry

Full Potential Dallas

Stylist: Heidi Platt
Makeup: Spencer Pursell
Color: Erin Cron
Model: Margaret Russell
ALT: Amy Taylor

Aveda Houst - Full Potential Submission

Stylist:   Dustin Burke
Makeup: Macy Malin
Color: Taylor Cardenas
Model: Christina Patricio


Stylist:   Noemi Torres
Makeup: Arian Brumby
Color: August Tapia
Model: Lara Prevallet